Design is an expression. It is a bare understanding of laying out a plan, defining the key areas, deciding how to move forward which involves devising a strategic approach. Once all of this is aligned, a design begins to take form.
the key areas
how to move forward
a strategic approach
begins to take form
This form is then made to undergo a process of feedbacks and improvisations. Only then will it receive its perfect form and shape that is testimony of brilliance.